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Nationwide Hire has changed its name to WowNow Hire

Nationwide Hire has changed its trading name to WowNow Hire

In this blog post read about:

  1. The trading name change (no change to Limited company)
  2. Why we call ourselves WowNow Hire?
  3. What the change means to our customers?

WowNow Hire continues to offer a wide range of hire products, nationwide from five main areas:-


1. Nationwide Hire to WowNow Hire trading name change

A leading commercial tool and equipment hire business for 26 years, Nationwide Hire has changed its trading name to WowNow Hire from 23rd April 2021. The company legal entity, Nationwide Hire Limited, remains unchanged and we still offering the wide range of commercial hire products nationwide.

With our new name and redesigned logo, we are better reflecting both the experience we deliver to customers and the company’s future aspirations while also clarifying our brand. Many businesses use the Nationwide name and this can lead to confusion, particularly with the ever-growing practice of online search.

Our hire business remains the same: the same business, same people and the same organisation. The company legal entity remains unchanged as Nationwide Hire Limited (Company Number 03129555) and therefore for formal purposes this means we are now Nationwide Hire trading as WowNow Hire. This shouldn't affect your ordering or accounting procedures with us.

2. So, why call ourselves WowNow Hire?

CEO Jonathan Holley says:

“Changing our name to WowNow Hire make perfect sense. We still cover the entire United Kingdom and the new name amplifies what we are all about, our WowNow DNA. At the heart of our business we’re dedicated to delivering the best customer service, the WOW, as easily and quickly as possible, the NOW.”

“Also, changing the name reflects the investment in our digital transformation that will bring digital services to our customers and suppliers. Access to our products and personal support is getting even faster, order updates are more frequent, more information is available and the accounts process is being further streamlined.”

How do we ensure the WOW?

Our focus has always been on helping our customers in the best way possible – We get it sorted and we do it all. We believe customers need certainty and reliability which is why we commit to:


  • Your order, fulfilled, always.
  • Any product, any place – we have the solution.
  • 5 million products, 9,000 locations across the UK, Ireland and Europe. 45,000+ staff.


  • Exceptional on-time delivery, guaranteed off-hires.
  • End-to-end coordination - we’re tried and tested.
  • 4.9 Excellent Trustpilot rating.

How do we ensure the NOW?

On top of everything above, we know our customers have to deal with pressure and time constraints, so our dedicated team focuses on:

Ease & Speed

  • We’re your most reliable, fast hire service.
  • Same-day or last-minute delivery - we make it easy for you.
  • 24/7 support and a single point of contact


3. What will change for you, the customer?

In short, it’s business as usual PLUS all the improvements that we are making (with Momentum) and that we will go on making as part of our promise to always put the customer first.

  • Email addresses have changed, but old ones still work - we have updated our email addresses to {name} However, we will still receive emails sent to the old addresses. To ensure moving forward you receive emails from us please make sure you add to your safe senders list within your email program. Also, look out for our messages incorrectly being sent to you junk mailbox.
  • Phone numbers unchanged - Our phone numbers aren’t changing, so you can still call to place an order or for free advice.
  • Website domain name has changed - The website URL will become from 23rd April 2021. 

Hopefully, this article has helped explain the change to WowNow Hire but if you have any queries or would like further information, please get in touch.

Finally, we would like to thank you for working with us as Nationwide Hire in the past and for continuing with us on our journey as WowNow Hire.