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Leadership Team


Anthony Pearlgood - CEO

Anthony joined WowNow Hire as Chief Executive in September 2021, following a successful career in business services. Anthony's career has involved growing several companies through a combination of organic growth, acquisitions and diversification. 

Anthony built his own business in Document Management, before selling to PHS Group where he led the growth of the newly formed division to become the 2nd largest in the UK. Anthony then facilitated the sale to Restore Plc.

Anthony is also Chair at Greenwich Mencap, a charity providing help, support and activities to adults & children with Learning Difficulties.

Jon Orpen - CFO

Jon was appointed as Chief Financial Officer at WowNow Hire in October 2021. Jon is a Chartered Accountant with significant experience across high-growth private equity and global listed organisations, operating within Technology and Consumer focussed industries.

Before joining WowNow Hire, he played a key role in the growth and eventual sale of The PoweredbyPIE Group to Dye and Durham. Jon was subsequently appointed to lead the UK Finance function for D&D through the execution of a rapid ‘buy and build’ growth strategy. Previously, Jon has also worked for Unity Technologies, Game Digital Plc, MBA Polymers and B&Q Plc.

Simon Gray - Commercial Director

Simon was the first member of staff at WowNow Hire having previously worked with Howard Piper in his traditional plant hire business. Simon was the key driver in the growth of the business from £0 to £16m and 1 staff member to circa 65.

Simon is responsible for generating new business, supply chain management, commercial compliance and gross profit. He manages a team of five, covering Technical Support, Business Development, Account Mobilisation, Supply Chain Management and Data Analytics.

Mike Annett - Director of Business Development

Mike became our Director of Business Development in June 2022 and is responsible for overseeing our sales and business development.

Mike brought a wealth of knowledge to WowNow Hire having been in sales for over 35 years, successfully leading many sales teams and previously owning a successful waste brokering business that he sold in March 2020. Mike has been in the waste industry for over 25 years, working for independent and National waste companies.”

Matt Leech - Finance Director

Matthew joined WowNow Hire in 2015 and soon became Finance Director in 2016.

Matthew has 15 years of accounting practice experience, working predominantly with owner-managed SME’s of various sizes and across a range of industries.

He is an integral part of the management team and has worked closely on a number of key projects whilst undertaking continual improvements on financial and legal governance.

Matthew, together with the management team, successfully navigated the company MBO in October 2019, backed by Private Equity firm Livingbridge, Clydesdale and Yorkshire Bank.

Nathan Haws - Operations Director

Nathan was appointed as Operations Director in March 2022, following a successful 10-year stint within the eCommerce sports industry.

Nathan has experience in identifying and implementing Process improvements, Customer Services Management, Global Logistical Operations, Fraud reduction and Payment solutions.

Prior to joining, he played a key role in the growth and sale of WiggleCRC in 2021. 

Outside of work, Nathan holds the responsibility of Vice Chairman at his local football club, providing footballing opportunities for over 200 children.

Steve Kirby - Business Transformation Director

Steve was appointed as Business Transformation Director in March 2002.  Steve has over 25 years of experience as a Senior IT Management professional with an excellent track record of delivering complex strategic business ‘digital’ transformations.  He has extensive experience working with major players within the Automotive / Fleet Industry and consumer vehicle finance, Inchcape & Hitachi Capital, The Car Finance Company, and new start-up Go Car Credit.

Steve is a keen sports person, who still enjoys playing football and is a season ticket holder at his local club.

Anthony Thorn - HR Talent Manager

Anthony joined WowNow Hire in February 2022.  He is a Chartered Fellow of the Chartered Institute of Personnel & Development and has graduated 3 times from Coventry University and holds a Masters Degree in Strategic HR Management.  

Anthony has over 36 years experience of HR having worked in the private, public and not-for-profit sectors and has worked with some well-known brands including Carnival UK as HR Director, Leicester Tigers and Domino’s Pizza.

 Anthony is also a qualified counsellor supporting people who've experienced trauma.

Ross Owen - Marketing Manager

Ross joined the business in April 2022, having spent 18 years working in multiple marketing management roles.

Primarily working in the technology for the majority of his career Ross is a keen advocate for brand development and customer relationship marketing all with a commercial focus. Ross has spent his career working on national brands such as Sony then later in Franchising with Dream Doors.

In his spare time, Ross enjoys spending time with his wife and children, as well as taking part in a variety of outdoor sports. Ross also volunteers weekly with the Scout Association.